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Published - Wednesday, June 21, 2006

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A new vision at 40: Success leads to changes at ORC


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In the past 40 years, ORC Industries has grown from a tiny sheltered workshop to a $41 million-a-year nonprofit company with more than

$86 million in assets.
ORC Industries president Barb Barnard speaks from the podium Tuesday at the Company's open house and 40th anniversary celebration. PETER THOMSON photo

The source: federal defense contracts for everything from white sailors’ hats to waterproof ponchos, made by workers with disabilities in Wisconsin and Texas.

But the days of big government contracts are ending, ORC President Barbara Barnard said Tuesday in an interview. And ORC’s future is in commercial products, not defense.

“We have to diversify into commercial products,” Barnard said. “We’re buying small companies that are labor intensive, that make products that are difficult to ship from China.”

In January, ORC bought Redfeather, a Colorado company that makes aluminum snowshoes, and moved it to a former Northern Engraving building along Commerce Street a little south of ORC headquarters in La Crosse.

Twenty five ORC workers on two shifts now build 11 models of the high-end snowshoes, said Tim Rieck, who was giving tours of the plant Tuesday. “Most of the products ship between September and January, and we’re building inventory now,” he said.

These labor intensive products will take our folks into new jobs, Barnard said. ORC won’t be hiring many new workers, but will concentrate on creating jobs for its existing workforce in Wisconsin and Texas.

ORC also is moving its warehouse to a second former Northern Engraving building in the industrial park, freeing up space for more commercial expansion.

In July, ORC will announce acquisition of another company, which she did not identify. “It will be obvious why it can’t be made in China,” Barnard said.

“We’re always trying to grow and find more options for the people we serve,” said Shirley Holman, chairwoman of ORC’s board.

Money for the acquisitions comes from ORC’s profits over the years on government contracts. Its net assets have grown from $15.5 million in 1998 to $86 million in 2005, according to federal tax records.

That big bank account, and Barnard’s $375,000 annual salary, have drawn criticism from some people concerned that ORC pays some of its disabled employees a sub-minimum wage, which is allowed under federal law.

“Thank god we have the reserve money we have to expand,” Barnard said, at a time when the government is cutting back on contracts.

In 2005, ORC also contributed $636,645 to Barnard’s deferred compensation fund. Since 2002, ORC has put away $2.22 million for Barnard, which she will receive only if she stays at ORC until retirement.

“As for my wages, it was all reviewed by PricewaterhouseCoopers on two different occasions,” she said. “We have done nothing illegal, and we won’t do anything illegal.”

“We’ve got a company La Crosse, Wis., and Brownsville, Texas, should be proud to have,” Barnard said.

Those who criticize ORC’s pay policies for disabled workers “don’t understand,” Barnard said, defending the system. ORC employees earn money and also benefit from socializing with other workers.

If some ORC employees with disabilities earn too much money, they could lose federal disability benefits.

“I would love to see the federal government not penalize these folks for making more money. A number of people quit because they made too much money,” Barnard said. “It’s a double-edge sword.”

“We’re not a regular company. We have parties. We have soft supervisors,” Barnard said. “We’re not a hard-pushing company because of the people who work here.”

That atmosphere is perfect for Jim Suter, 46, of Onalaska, who has worked for 18 years at ORC, said his father, Bob Suter.

Suter described his son as a “slow learner with a high IQ” who can’t work under pressure. He earns about $100 a week on piecework, said his mother, Esther Suter.

“If he wasn’t in a place like this, he wouldn’t be able to function,” Robert Suter said. “It’s the staff here. They take care of him.”

Reid Magney can be reached at (608) 791-8211 or rmagney@lacrossetribune.com.
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name withheld wrote on Sep 12, 2006 12:31 AM:

" i worked at orc for 5 years, i got another job,and since my health is better, i dont have headaches i had from stress of TRYING to make rate, i busted my butt TRYING to make rate but NEVER has anyone made rate on that job. With little repairs, u would think that QUALITY would be accepted in place of QUANTITY. "Being a great worker like Barb Barnard",there are people that work just as hard. As far as the wellness center, how many from other plants use it? As far as benefits, a free shirt, gifts at holidays, ect. As far as the "disabled" workers, some are "categorized" disabled, even if they arent so the company gets a kick back from the government, and those that are suffer they dont make an hourly wage but piece rate. With this said i can sleep peacefully tonight. "

former worker wrote on Aug 7, 2006 9:16 AM:

" I had worked for ORC for almost 3 years. Yes there were always questions regarding peoples wages and making too much, but there are people who did make rates, and made good money, also there are many benefits to ORc with the paid holidays, the different programs, like the wellness center and also the friendly enviorment. I enjoyed working there and even though Barb makes 375,000 a year, I agree that some of that could go towards the salary of some other people, but they should prove themselves to be a great worker like she has through out the years. "

orc worker wrote on Jul 1, 2006 1:57 AM:

" i worked at orc for a time, and when i read this article, i laughed, the paper Barb Barnard stated "Were not a regular company...WE'RE NOT A HARD PUSHING COMPANY" is a bunch of bologna, they ARE a hard pushing company, their rates are very HIGH and by some are hard attainable, they also PUSH you to make rate. so what she stated is NOT correct, she needs to tell the truth................ "

gracie wrote on Jun 22, 2006 9:11 PM:

" I worked at ORC for over a year... I have no disabillities. I moved from out of town and took the first job i could find. I made enough money to pay for my gas to go to work and some groceries.When I finally was able to make piecework they changed the rates or they moved me to a different job where i couldnt make piecework. When the minimum wage increased well so did the rates , imagine that.They offer health insurance but nobody can afford to have anything deducted from their pay checks. "

interesting wrote on Jun 21, 2006 6:20 PM:

" it stated "If some ORC employees with disabilities earn too much money, they could lose federal disability benefits". could it be that some are able bodied enough to earn more and not get the free money from the government? "

Legal exploitation wrote on Jun 21, 2006 1:24 PM:

" Just because they are able to do this legally it doesn't make it morally or ethically right. Even the disabled deserve a decent salary and if by chance they could earn enough to get off the public rolls we all benefit. "

Why not pay more? wrote on Jun 21, 2006 12:05 PM:

" If they make too much, they loose government benefits? Isn't that a good thing? It surely would help out the already stretched social security system. They aren't breaking the law, but they ARE keeping and entire class of people on the taxpayer's back! "


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