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Published - Tuesday, August 28, 2007

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Safe La Crosse urges students to be responsible about drinking


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Leaders from La Crosse’s three colleges Monday announced the launch of Safe La Crosse, a community initiative designed to promote responsible drinking among their students.

“We feel it is important to take a longer view at how to encourage a healthier and safer environment regarding alcohol consumption in the community,” said Western Technical College President Lee Rasch.
The initiative aims to reduce alcohol-related injuries by emphasizing safe practices after drinking.

“We mostly want to address the community-wide problem of over-consumption of alcohol and the unsafe behavior that often follows,” said Viterbo University President Rick Artman.

The initiative was developed by the Tri-Campus Community Advocacy Group, an organization of university leaders that has worked to discourage high-risk alcohol consumption among college students, Rasch said.

“Lord knows, a tragedy could still occur. But we believe emphasizing safety is a better position than a hands-off approach,” Rasch said.

The initiative has been endorsed by the La Crosse County Tavern League, La Crosse police, La Crosse Medical Health Science Consortium, Gundersen Lutheran and Franciscan Skemp medical centers, the Oktoberfest Board and Downtown Mainstreet Inc.

Its launch coincides with the start of the fall semester, and comes a month before the city’s Oktoberfest celebration.

La Crosse’s three higher education institutions are planning campus and community activities to promote the concept, including a kick-off concert with Rob Gonzalez on Sept. 14 at Viterbo. He will debut a song written in honor of the effort.

To listen to "Song For Rivertown", http://www.lacrossetribune.com/gonzalez/" target="_blank">click here.

Students also have developed a “You wouldn’t leave your cell phone, why would you leave your friends?” ad slogan to promote safe practices, said WTC spokeswoman Julie Lemon. The message will be displayed throughout the city.

“Our hope is that it will make people of all ages think before they drink too much and watch out for their friends,” said University of Wisconsin-La Crosse Student Association President Fred Ludwig.

Artman also recognized the unique partnering of neighboring colleges for a common goal.

“I have been at several other institutions and I will say, without a doubt, this has been the most collaborative experience of my career in terms of colleagues at other schools. It’s wonderful to think of all we do together,” said UW-L Chancellor Joe Gow.

Ross LaRocco, spokesman for WTC Student Government, said the colleges’ relationship has grown over the past year.

“Coming together in this time has strengthened our need to take action on a problem that has been around the La Crosse community for quite some time,” he said. “The Safe La Crosse program will send out a strong message, a message that needs to be heard.”

About the program

Events of the “You wouldn’t leave your cell phone, why would you leave your friends?” campaign include:

  • A Safe La Crosse kick-off concert with Rob Gonzalez on Sept. 14 at Viterbo University.

  • An Oktoberfest sobering area where people can stop to eat and drink non-alcoholic beverages before heading home.

  • An “Intolerance to Drunk Driving and Underage Drinking” presentation by former Miss America Jennifer Berry on Sept. 17 at Viterbo and Sept. 18 at the University of Wisconsin-La Crosse.

  • Rectoberfest, a no-alcohol event Sept. 28 at the Recreational Eagle Center at UW-L

    Other Safe La Crosse initiatives involving all three universities include:

  • Operation River Watch, a partnership between students and La Crosse police to patrol the Mississippi River in downtown La Crosse on Thursday through Saturday nights in hopes of preventing another river drowning.

  • Safe Ride, a free bus ride between the downtown and the three college campuses on Thursday through Saturday nights.

  • The Changing the Culture of Risky Drinking Behavior grant awarded to

    La Crosse Medical Health Science Consortium this year by the Medical College of Wisconsin to address serious alcohol-related injuries in La Crosse. The three campuses, along with Gundersen Lutheran and Franciscan Skemp medical centers, are partners in this effort.

    UW-L initiatives:

  • Safety on the Sidewalk, a volunteer service to provide safe walks on campus and up to 13 blocks off campus.

  • A new community health specialist position at UW-L to address a variety of student health issues, including responsible choices with alcohol and other drugs.

  • Reach and Share, a peer educational outreach effort designed to help create a healthy and productive campus and community.

  • Late Night Programming, in which the UW-L Office of Residence Life has designated $10,000 to sponsor weekend late-night alternative activities.

    Viterbo University initiatives:

  • “VU After Dark,” with entertaining weekend late-night programs, starts this fall. Activities include band battles, bingo, card tournaments, casino nights, comedians, hypnotists, game shows and mystery trips

  • University staff members working in health services, residence life, athletics and student development will add brief alcohol and drug interventions.

  • The families of incoming Viterbo freshmen are mailed a letter and brochure encouraging parents and students to talk about alcohol, encourage campus involvement, develop a self-safety plan and other topics.

    Western initiatives:

  • Will offer Project 21 birthday cards, through which businesses offer free or discounted food or services to help students safely celebrate their 21st birthdays without alcohol.

  • Hired a new substance abuse/student activities specialist who is coordinating classroom presentations, speakers, events and Project 21.

  • Started a zero-tolerance policy for alcohol and drugs in its residence halls, along with a good samaritan practice to encourage dangerously intoxicated students to seek medical help without fear of formal action.

  • Developed a student alcohol and drug testing policy to identify those on campus who possibly are under the influence and a threat to the safety of themselves or others.

  • Will refer students who have received an underage drinking citation to a substance abuse counselor.

  • Now offers an alcohol and drug intervention education class.

    Tribune reporter Dan Springer contributed to this story. Anne Jungen can be reached at (608) 791-8224 or ajungen@lacrossetribune.com.
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     Comments »

    kayoz wrote on Aug 29, 2007 1:46 AM:

    " *likes getting wasted* whats the point of drinking? hmmm...drunktank/dunktank...SIGN ME UP....swimming lessons/ guided hikes, GREAT IDEA!.....young people make mistakes? whaaa?!?! and really, do we need more rules? if someone breaks you worthless wal-mart lawn swing,maybe they don't have RESPECT so it dosn't matter cause mom/dad will just fix it, right? all in all there were some solid ideas put forth by the schools, but "drunks will be drunks" "

    Moderate Republican wrote on Aug 28, 2007 4:49 PM:

    " Keep in mind the public intoxication ordinance is null and void during Oktoberfest. Raise your glass to the double standard CEO of LaCrosse (Johnsrud) and his Queen (Kondracki). Wait for the flood of people rushing from the tents at midnight to downtown. Should be fun. "

    Re:thorn wrote on Aug 28, 2007 4:08 PM:

    " I strongly disagree; as do the hundreds of TAX PAYING citizens that this community has that have to report damage to their property because of "kids" that cannot handle their alcohol and break things for no purpose other than to break something. What they should do is a statistical analysis of the number of damage to property complaints surrounding the college area, when college is in, then again when it is out of session. You'll soon find out how irresponsible alot of these kids are. "

    re: Money Wasted wrote on Aug 28, 2007 3:10 PM:

    " "Maybe they should hold a beer dunk tank, with the tank being the river" GREAT idea! The sad thing is that there would be no shortage of drunken fools volunteering for the tank. "

    Money wasted... wrote on Aug 28, 2007 2:58 PM:

    " The college crowd, underage or not, has a tendency to think drinking and binge drinking is cool. Nothing will stop that. An Oktoberfest sobering area? Who is the moron that thought that up? You can eat and drink as many non-alcoholic things as your heart desires and it won't sober you up. TIME is the only way to accomplish that. Maybe they should hold a beer dunk tank, with the tank being the river. It'd be a good way to eliminate the stupid people from society. "

    Thorn wrote on Aug 28, 2007 2:56 PM:

    " All this PC crap started when the frds blackmailed the states into raising the drinking age to 21 bt threatening to withhold highways funds ( your $$$$ BTW). I'll say it again; drinking, driving, age of consent; should all be 18/19. Period. "

    Those of us.... wrote on Aug 28, 2007 2:34 PM:

    " who came home from Vietnam could not drink. Also we were not very good at it, no loss. Giving swimming UWL lessons to abusive drinkers is the worst post I have read on this subject ever! Get a clue. "

    Linda Wissing for....... wrote on Aug 28, 2007 2:26 PM:

    " Czar against abusive drinking for Lacrosse. Will never happen, will cut the profit margin. There are also too many out there who are able to ignore the DWI vehicle fatality deaths and other assorted was these drunks kill people and ruin families. Its all about money, and too many holler about Iraq? Quite frankly, the drinking related death carnage in our own little region has dwarfed the deaths in Iraq. Does that mean Iraq is right, NO! But look around. "

    Combat boots and no booze? wrote on Aug 28, 2007 2:02 PM:

    " If you are old enoughto die for your country you should be able to drink,but resposibly.UWL with all their swimming pools should have a couple of classes teaching students what to do in the event they do fall in the river, like floating downstream and gradually working theirselves to shore, not fight the current. the river with its swift currents is not like a lake where you can swim straight back to shore.You dont have to be drunk to drown or fall off a bluff. "

    man wrote on Aug 28, 2007 12:32 PM:

    " I can't wait for Oktoberfest!! "

    But still........... wrote on Aug 28, 2007 12:01 PM:

    " This does nothing to stop the serial killer from terrorizing the community! "

    unohoo wrote on Aug 28, 2007 10:22 AM:

    " This demonstrates some genuine thought and effort to keep college students safer and perhaps more responsible for themselves and their friends. Each set of initiatives are well inspired. The sincere caring and positive energy from just reading the article makes me feel our college population is loved and greatly appreciated in the La Crosse community. Thank you to all involved in this develpment. "

    bekka wrote on Aug 28, 2007 8:43 AM:

    " I agree with "The Miller High Life." The irony of it all... "

    LaCrosse Resident wrote on Aug 28, 2007 8:41 AM:

    " This is a good start. But we must do more, even if everyone has to have their taxes raised. Some people have a drinking problem, so we must all throw money in the kitty. We need more special task forces and committees. More laws and ordinances regulating everyones behavior. More random compliance checks. More barriers and fences. More, more, more! I can't stress that enough. "

    Eater of the Dead wrote on Aug 28, 2007 8:35 AM:

    " There is too much focus on underage drinking. The problem isn't how old you are, it is how much you drink. If you are 18 years old, you are a legal adult, with all the responsibilities as such. You should also be able to enjoy the privileges of adulthood, one of which is enjoying an alcoholic beverage. This has nothing to do with changing the drinking age(although clearly it should be lowered). It is just stupid to focus on those students (of any age) who are just having a couple beers and not driving. We need to focus on the problem drinkers. "

    Duke Satan wrote on Aug 28, 2007 8:29 AM:

    " Did I read that correctly? An "Intolerance" to drunk driving and underage drinking seminar? Isn't that a very politically incorrect word nowadays? "

    The Clown Boxer Says..... wrote on Aug 28, 2007 8:27 AM:

    " I think I would have been beaten many times by my friends during college if I suggested a "VU after dark" night of bingo when they were fixin' to go party. As they beat me, they would holler "The beatings will continue until morale improves!" "

    re: The Miller High Life wrote on Aug 28, 2007 7:50 AM:

    " Well put. The reason why kids think it's okay to drink themselves stupid then blame others for their actions (i.e. "a serial killer did it") is that the over-drinking culture is so pervasive, permitted and wrought with denial. Drunk people make bad choices. I KNOW there are plenty of people who can control their drinking... but there are enough who aren't to become statistics. Most teens or young college students don't get a message of self-control or moderation. Drive through campus any sunny Saturday afternoon for some evidence of that. And what is the best seller at the grocery store nearest all three campuses? DUH! "

    The Miller High Life wrote on Aug 28, 2007 2:05 AM:

    " banner that adorns the top of your page periodically on the Trib website sends the wrong message. "


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