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Published - Thursday, January 10, 2008

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Rivoli plans Packers party in spite of NFL guidelines


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In spite of NFL admonitions to several Wisconsin venues against public screenings of its football games, the Rivoli Theater will show the Green Bay Packers’ playoff game on the big screen Saturday.

The NFL has for years forbidden people and businesses from holding special screenings of its games, said spokesman Brian McCarthy. When the league learns of such an event, it sends a letter ordering it to stop, McCarthy said.
Letters were sent this year to three Wisconsin businesses that showed Packer games.

The league policy makes an exception for bars that show sports events “on a daily basis,” McCarthy said. “They aren’t creating events around our games.”

It also is OK for people to gather to watch a game on a “TV commonly used in a home,” McCarthy said.

The rule is designed to protect local TV affiliates whose ad revenues are based on viewer numbers and who would not be able to count people who might go to watch a game at a theater, McCarthy said.

In recent years, the NFL has sent cease-and-desist letters to churches, schools, museums, and hotels as well as theaters. Last year, the league told the Chicago Park District it could not show the Super Bowl at Soldier Field.

McCarthy said he did not know of any letters sent to La Crosse businesses.

Rivoli manager Chris Kelley said Wednesday a free screening still was planned for the Packers’ playoff game against the Seattle Seahawks at 3:30 p.m. Saturday.

Kelley said he did not know if the theater had received any warning from the NFL.
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Listen Here wrote on Jan 10, 2008 2:47 PM:

" First of all, Terminus, or should it be Moronus, why would you do something so ridiculous, if you even did?
Everything comes down to money! It is getting so far out of hand that we need more businesses and individuals to stand-up against these rules. There are so many similar instances; the tv tent at the rotary lights or the tv that was at the mall for anyone to watch. I agree with Double A, this head count thing is a laugh! "

CDS wrote on Jan 10, 2008 1:13 PM:

" I really don't understand the difference between a bar showing the game and the Riv showing it. It's free, they aren't charging for admission, and both places serve alcohol. Also, Terminus, first, they send "cease-and-desist" letters to the places as a warning, not a fine that would put them out of business. It was right there in the letter. "

Terminus wrote on Jan 10, 2008 10:36 AM:

" I have reported the Rivoli to the NFL. I hate law breakers. The fine should put you out of business for a while. "

CJ wrote on Jan 10, 2008 9:40 AM:

" I figured Dean would say this is all Bush's fault......... "

Auto Pilot wrote on Jan 10, 2008 8:58 AM:

" Surely a huge entity like the NFL would never sue a small town theater like the Rivoli for copyright violation!

Sincerely,
The teenager who was sued by the recording industry for the illegal downloading of two songs
"

Double A wrote on Jan 10, 2008 8:55 AM:

" I'm stunned that the bottom-line reasoning, based on the article, is 'TV affiliates not being able to count people to gauge ad revenues'. They could solve that problem by requiring a 'count' be submitted. Bravo Riv for moving forward with the showing. "

Greenlite wrote on Jan 10, 2008 8:49 AM:

" Greed is the problem, not Capitalism. We are glutons in this country whether it be for drugs, alcohol, gossip, food, gasoline ... I agree that if it's about numbers let the theaters take a head count. Next, there is nothing wrong with making money. Some even make a lot of money leagally, and don't screw the little guy in the process. I guess we could go to a system like the Soviet Union; oh wait it doesn't exsist anymore. I would suppose that is G.W. Bush's fault too. "

myownopinion wrote on Jan 10, 2008 8:46 AM:

" I applaud the Rivoli for offering the game to the public for FREE. IF you want to buy snacks and beverages there, that is your choice, I do not see anything that says it is required. What about the game not so long ago, that wasn't on Charter, did all of those establishments get a naughty letter from the NFL? Probably not!! "

swine wrote on Jan 10, 2008 8:44 AM:

" I wouldn't blame Chris -- most likely an editor assigned him the story. As a Packer fan I also wish the Tribune hadn't drawn attention to it. But as a former journalist I also recognize that there is a balance between many interests and usually being out in the open wins that battle. Maybe there is a question as to why some venues are singled out as opposed to others. Is there bias? Is the Rivoli girding itself to take a stand (possibly legal) against the NFL? While I doubt they are, the issues at stake are too important to pretend they are not happening. As John Milton said: Let Truth and Falsehood grapple. "

swine wrote on Jan 10, 2008 8:42 AM:

" I wouldn't blame Chris -- most likely an editor assigned him the story. As a Packer fan I also wish the Tribune hadn't drawn attention to it. But as a former journalist I also recognize that there is a balance between many interests and usually being out in the open wins that battle. Maybe there is a question as to why some venues are singled out as opposed to others. Is there bias? Is the Rivoli girding itself to take a stand (possibly legal) against the NFL? While I doubt they are, the issues at stake are to important to pretend they are not happening. As John Milton said: Let Truth and Falsehood grapple. "

doctor9 wrote on Jan 10, 2008 8:14 AM:

" Both sides of the argument seem to be being intentionally obtuse. The manager of the Rivoli said he didn't know if the theater had received any warning from the NFL? Well, gosh, who WOULD know if he didn't? Did his secretary toss it out with the junk mail? On the other hand, if the true spirit of the rule is about head counts, why not just ask the theatre to submit the attendance numbers? I know that my DirecTV Tivo box probably sends back info on what I watch to the networks, but how do they count viewers in bars? Or rabbit-ear antenna watchers? "

Athenry wrote on Jan 10, 2008 7:05 AM:

" Reality? An alternative to drunken bafoonery? Have you ever been to one of the Rivoli's football screenings? You did know they serve alcohol there didn't you? And the reason they will be showing you the game free isn't so they will make money on the popcorn. "

dean wrote on Jan 10, 2008 6:00 AM:

" The NFL needs more money for the players the price of guns,knives,drugs and attorneys fees are up sharply inflation is everywhere except wages "

KS wrote on Jan 10, 2008 2:36 AM:

" It's all about capitalism. The NFL makes the revenues off the advertising just as it does off the ticket sales to the games. Ticket sales are based upon supply and demand. Based upon the Green Bay Packers being sold out on a season ticket basis for numerous years there is no doubt about the demand whether it is a good season or a not-so-good season. Try buying a ticket at face value anywhere near the date of the event. Best of luck. The fans are the ones that make it possible for those ten million dollar per season salaries. If people didn't pay for the tickets or purchase from the sponsors the revenue would dwindle and the talent will go where the money is. "

reality wrote on Jan 10, 2008 1:32 AM:

" Way to go Chris Hubbuch...writing an article that will draw the legal attention of the NFL to La Crosse, WI. Hey Chris, did you fail to realize that if you call NFL reps and ask them if they know about the Rivoli, they might bring LEGAL action against a small humble local business that offers an alternative to drunken bafoonery? Hmmm...maybe you should call the Federal Government's gambling task force and ask them if they know about the games in small ma and pa bars. Or, you could start a public list of people who tear 'do not remove' tags off mattresses. Nosey NARC. "

Big Spender wrote on Jan 10, 2008 12:32 AM:

" Note to NFL: the screenings still have the requisite baggage of commercials in them, so what's the problem? The NFL should be paying Rivoli's customers a bonus for sitting through another one of its dull games with 500 equally dull commercials--they're getting a bargain! The argument "would not be able to count people who might go to watch a game at a theater" is patent nonsense--that sounds like it came straight out of the mouth of some 25-year-old wet-behind-the-ears prematurely-promoted NFL junior exec. I took statistics in college too, I know a damn lie when I hear it--it's easy to make the adjustments if you want true ad numbers! "


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