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Published - Sunday, July 06, 2008

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Drinking analysis: Wisconsin No. 1 for alcohol impact


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APPLETON, Wis. — Wisconsin, where beer is king and drinking goes hand-in-hand with tailgating, snowmobiling, deer hunting and even children’s baseball games, has a thirst for alcohol second to none, according to a data analysis by Gannett Wisconsin Media.

Drinking is a way of life in Wisconsin, and alcohol permeates and shapes the cultural landscape more than in any other state, the newspaper group’s analysis shows.
The analysis is based on a methodology Gannett Wisconsin developed to test in quantifiable terms the state’s legendary propensity for imbibing. The newspaper group ranked all 50 states in 10 key areas thought collectively to provide the best gauge of a state’s drinking culture. Those areas measure the price and availability of alcohol; its economic importance; and its criminal justice, social and health impacts.

The newspaper group’s analysis is unique in that it takes into account all 10 indicators to arrive at a composite score for each state and a ranking system that shows which areas of the country are most infused and informed by alcohol.

Conceptually, Gannett Wisconsin’s ranking system makes sense, epidemiologists and other experts on alcohol said.

“It’s a pretty reasonable approach (Gannett Wisconsin) took, to use a bunch of indicators and put them together,” said Paul Moberg, a senior scientist at the Population Health Institute at the University of Wisconsin-Madison. Moberg co-authored a 2007 study on Wisconsin’s alcohol- and drug-use patterns.

The newspaper group’s state rankings are the centerpiece of a series of stories

and multimedia components about Wisconsin’s drinking culture that will start Sunday and run during the next month.

In some ways, the Gannett Wisconsin series is a departure. While much has been written about alcohol abuse, which can be defined in relatively exact, quantifiable terms, little has been done to capture the overall essence of a state’s drinking culture.

Abuse is part of that culture.

“There isn’t a standard method for ranking states across multiple measures, however, many of the measures used (by Gannett Wisconsin) are commonly used to assess excessive alcohol consumption and related harms in states and communities,” said Dr. Robert Brewer, alcohol team leader at the National Center for Chronic Disease Prevention and Health Promotion in Atlanta. The center is part of the U.S. Centers for Disease Control and Prevention.

“I think rating states based on measures of excessive alcohol consumption and related harms can help highlight the need to invest in effective community prevention strategies.”

But meaningful change is hard to come by.

“This state is so ingrained in the drinking culture,” said Kari Kinnard, Mothers Against Drunk Driving Wisconsin’s executive director, “that one is not allowed to touch anything that revolves around that culture.”

The sale of alcohol fuels Wisconsin’s economic engine, said Rob Swearingen, president of the Wisconsin Tavern League, which has 5,000 members, paid lobbyists, and an annual budget of more than $1 million.

“We’re (the tavern industry) one of the largest employers as a whole for the state of Wisconsin,” Swearingen said. “It’s huge and the dollars are huge.”

How states rank in Gannett’s alcohol impact study

How the 50 states rank when measured in 10 areas that gauge price and availability of alcohol; its economic importance; and its criminal justice, social and health impacts.

1. Wisconsin

2. North Dakota

3. Montana

4. Wyoming

5. South Dakota

6. Colorado

7. Rhode Island

8. Minnesota

9. New Hampshire

10. Vermont

11. Massachusetts

12. Missouri

13. Iowa

14. Nebraska

15. Alaska

16. Nevada

17. Arizona

18. Oregon

19. Illinois

20. Connecticut

21. Delaware

22. New Mexico

23. Idaho

24. Michigan

25. Kansas

26. Pennsylvania

27. Washington

28. Louisiana

29. Maine

30. Ohio

31. Indiana

32. South Carolina

33. Texas

34. California

35. Hawaii

36. Florida

37. New York

38. Virginia

39. Maryland

40. New Jersey

41. West Virginia

42. Arkansas

43. Oklahoma

44. Kentucky

45. North Carolina

46. Mississippi

47. Tennessee

48. Georgia

49. Utah

50. Alabama

Source: Gannett Wisconsin Media analysis
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 Comments »

OG wrote on Jul 7, 2008 10:16 PM:

" tO rYE gUY.....
i TINk u BeN DrigIng tWo MUch?

WE'RE #1! "

Will U. Snugglewiffme wrote on Jul 7, 2008 1:01 PM:

" Wisconsin..Ranked #1 in Alchohol consumption, the location of a National/International Beer Maker-Miller Brewing Co. Milwaukee, and a MLB team named in homage to the city's brewery, the Milwaukee Brewers "

Darwin wrote on Jul 7, 2008 7:56 AM:

" People are just ticked that they aren't able to resolve their problems without self-medicating themselves. Bad day at work? Get drunk. No job? Get drunk. Crappy marriage? Get drunk. Done with finals? Get drunk. Parents on your case? Get drunk. Gee... ya see a pattern here? "

hardworker wrote on Jul 6, 2008 11:39 PM:

" I guess some of you just think it is a joke to be so obsessed with drinking and the need to have it to even function.

I just pray you are not driving after you have been drinking. There are far tooooooo many accidents that always mame the innocent person because of a pitiful drunk! "

drbantavery wrote on Jul 6, 2008 11:01 PM:

" In my post, that should have been 'DRAGGING.' Sorry about the typo! "

drbantavery wrote on Jul 6, 2008 10:59 PM:

" A woman I know traveled to South Carolina on vacation. She and her friends were draqgging a luggage cart stacked with cases of beer and bottles of liquor through their hotel lobby (cheaper to bring alcohol to the hotel room than go to the bars). One gentleman took one look at them and said, "You-all must be from Wisconsin." Pretty sad that it was that obvious! "

Belz wrote on Jul 6, 2008 10:04 PM:

" I guess opus and I would be throwing some sick parties then with all the other drunken losers..... Seriously though, you are telling me that a person can't be a hard worker and still enjoy his or her booze. Many people I know, including myself, work their tails off during the week then hit the bottle on the weekend to take the edge off a little bit. What's the harm in that?... Look at the bright side, at least Wisconsin is the best at something. "

hardworker wrote on Jul 6, 2008 9:18 PM:

" Opus - Not that it's any of your business, but I have always lived in Wisconsin. And yes, I have seriously thought of moving because of the drinking reputation associated with this state. Like my name, hardworker, I work 50+ hours a week at my job and then many more at home. I don't need to come home and sit and have a few with my friends, parents, grandparents, etc. to feel good.

Children learn what they live. I sure hope you don't have any to learn this behavior. "

ryeguy wrote on Jul 6, 2008 8:33 PM:

" Alcohol really does fuel the economy. My daughter's father-in-law was hit by a drunk driver and he has spent hundreds of thousands of dollars on surgeries, PT, and medicines. The young woman who nearly killed him had to buy a new car too, so that is also a plus for the economy. "

ryeguy wrote on Jul 6, 2008 8:30 PM:

" Alabama beat out Utah??? How did THAT happen? Seriously, Wisconsin people tend to dring WAY too much. I moved here from another state 35 years ago, and I was shocked at the level of drinking here then. It is worse now than ever. We are number one. Shame on us. "

Eddie wrote on Jul 6, 2008 7:42 PM:

" Belz, those of us who actually care about this state are staying put. We're trying to rid our great state of alcohol abuse. Why aren't you on board for this? Would you rather have our state be filled with drunken losers? If we who care all leave, then who will be left? You and Opus and a bunch of drunker losers, that's who. "

Opus wrote on Jul 6, 2008 6:52 PM:

" hardworker: you must have come from califonia or some other liberal bleeding heart bs state because there is nothing wrong with going out and having a few with your friends, parents and grandparents. At least most of us work for our money to spend on booze, It could be like down south where the porch monkeys just sit and drink and collect welfare "

Belz wrote on Jul 6, 2008 6:35 PM:

" Number 1...... kinda makes you proud to be a Badger. If alcohol consumption is really that big of a deal to some of you, why don't you just move to Alabama..... "

Curly wrote on Jul 6, 2008 6:19 PM:

" What a surprise! The Tribune has a negative story about alcohol and an anti-smoking rant by Dick Mial on the opinion page. Now I am starting to know how Bill Murray felt in the movie "Groundhogs Day." Is this really all you can come up with week after week? "

Mack wrote on Jul 6, 2008 3:52 PM:

" There isn't much that doesn't revolve around alcohol. Even our 'family fests' are more accurately described as drinkfests. "

hardworker wrote on Jul 6, 2008 2:51 PM:

" What a disgusting, awful, filthy, dirty shame to have Wisconsin recognized as #1 with alcohol !!!

But remember, it is an honor so don't take the drinks away from Mom and Dad, from Grandpa and Grandma, and make sure to teach the kids at a very young age that it is soooooo cool to drink!!!! (sarcastic)

I am ashamed of the drinking in this area and surrounding areas. Our local festivals promote the drinking culture - shame on you!! "

kbg23 wrote on Jul 6, 2008 2:03 PM:

" RE: excuseme
Not sure how many "smokers" fell in the river lately but I can tell you how many "smokers" blew their poison breath in my face. When I drink next to you does that affect your liver like your smoke affects my lungs????? "

wiseup wrote on Jul 6, 2008 11:52 AM:

" Wis has a MUSHROOM problem! Too high a percentage of residents eat mushrooms! Some are illegal already and some are poisonous too! Don't you think its time to BAN ALL MUSHROOMS? AMEN! Anti-Mushroom Eaters Network! "

oil wrote on Jul 6, 2008 11:10 AM:

" So they're just making this ground shaking discovery now? Wisconsin has an alcohol problem....really? Aw come on with ya, what idiot states that? We ain't got no problem....and as soon as Daddy and Momma are released from county jail and little sister is returned from Foster Care, I'll have them tell you that you is crazy as a goose....Wisconsin has an alcohol problem, who are you trying to fool? Geesh "

excuseme wrote on Jul 6, 2008 11:00 AM:

" Aww come on now people. We all know that cigarette smokers are the true scourge of society. That's why our governor raised the tax on EACH cigarette a nickel. Now drinking, which we all know causes NO health problems, no ill effects to families, no car insurance claims that we ALL pay for etc. etc. is happily condoned and protected by the government of WI. They cut school programs, steal from out highway funds and raise taxes on people until they are forced to leave the state, yet they won't raise the beer tax from SIX CENTS A GALLON!! (Which is the second LOWEST rate in the country.) How many people would quit drinking beer if the tax on IT went up a nickel a glass??
Write your lame politicians.
Seen many smokers jumping in the river lately?? "

Eddie wrote on Jul 6, 2008 8:53 AM:

" Drinking is the curse of ALL classes. Every level of society is infested with alcohol abuse, illegal drug abuse, and legal drug abuse. For every beer-guzzling dork downtown there is a liquor-drinking "businessman", a coke-snorting socialite, a pot-smoking dude, and a pharmaceutical-eating neurotic in the suburbs. Alcohol just happens to be the drug with the longest history and tradition. We're so used to having it around that few people want to do anything about it. "

Seriously Now wrote on Jul 6, 2008 7:57 AM:

" Hey, cataractjack, nice job of describing the culture here in a few good sentences.

Toobad the list of states doesn't include the spread between each of them. Is WI FAR above $2? How mch less is MN at #8?

Being #1 does not encourage major business investment in the state. Missed hours, Monday morning "sick" days, rehab, domestic problems, health problems and more are taken into account before some plant relocates to an area.

So the "culture" of WI may be part of the reason there is no decent job to be found whenyou need one. "Drinking is the curse of the working classes." "

Athenry wrote on Jul 6, 2008 3:40 AM:

" We're #1! We're #1! "

bill pear wrote on Jul 6, 2008 1:28 AM:

" to jack, in brf if you had brown skin you did not get a warning you were hauled in. um, ho-chunk that is. "

cataractjack wrote on Jul 5, 2008 11:58 PM:

" I thought getting drunk with your parents at 14 was the norm growing up in Monroe/Jackson County. A cold sixer by your side while shinning deer at 16 was always excepted. Game Wardens would pull you over and tell you to dump the beer. You do, go to the next bar, Shanty Town, Melrose area, walk in and get another six. Bar Tender ask you. Are you 18? You bet. Okay. Get your six and go. Na, drinking is not a prob in Wisconsin, its a way of life. My old man would have a cigarette in one hand, Beer in the other, drunk as heck and complain about the long haired pot smokers. "


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