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Published - Sunday, August 24, 2008

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UW-L takes financial hit on credit card fees


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It cost the University of Wisconsin-La Crosse $164,000 over the past two years to absorb fees when students paid tuition with a credit or debit card, a charge other four-year University of Wisconsin schools avoid.

Credit card companies assess merchants a fee — a percentage of the total transaction — whenever a card is used for payment. Some UW System schools pass the fee along to the card user, while others just don’t accept credit cards.
UW-L has opted not to add the fee to students’ bills — but that’s likely to change.

“We have been willing to forgo (assessing the fee) because we wanted to make it possible for our students and families to pay tuition with credit cards,” said UW-L Chancellor Joe Gow.

“But we can’t continue to do that ... it is costing us money we need to make sure we continue providing an excellent experience.”

The university will pass the fees along to credit card users in the future, said Bob Hetzel, UW-L vice chancellor for administration and finance.

The fees probably won’t appear until fall 2009, Hetzel said.

UW-L does not plan to quit offering debit and credit card payment options, Hetzel said.

“We want to provide the highest level of customer service possible and some will prefer debit and credit card,” he said.

In 2007 and 2008, UW-L’s credit card fee percentages were 0.96 percent and 0.93 percent, respectively. The rate, negotiated by the State of Wisconsin Department of Administration for all state agencies, is low because of the high volume of transactions, Hetzel said.

When UW-L begins to assess students a fee for credit and debit card use, it will be at least 1 percent to cover UW-L’s cost, Hetzel said, although the final decision on the amount will be made later this year.

Money from other departments or programs hasn’t been used to pay the credit card fees, said Sharon Radtke, assistant vice chancellor for budget and finance at UW-L. Instead, she said, with the increase in online payments, the budget and finance department has been able to go from five permanent positions, with benefits, in the cashier’s office to one, she said.

Cathie Easter, who works in the financial office at UW-Madison, said that school no longer accepts credit or debit cards because of the fees.

“It’s an expensive fee to pass on to students,” she said.

Instead, the UW system’s flagship school refers students who want the convenience of paying online to an electronic check payment option, Easter said.

“If they really have a need for extending their payment periods, we would rather refer them to federal loans than having it on a credit card,” she said. “Federal loans are less costly than credit card interest.”

UW-L also prefers electronic check payments, Radtke said. UW-L’s Web site lists the e-check option first, then debit card, with credit cards as the last option, she said.

“We encourage our students and their families to investigate all different options for paying tuition, and naturally we like them to use the lowest cost alternative,” Gow said.

KJ Lang can be reached at (608) 791-8226 or klang@lacrossetribune.com.

Western, Viterbo don’t pass along credit card fees to users

Western Technical College and Viterbo University both accept credit and debit cards, and neither charges users a fee.

“There is a cost associated with it, but it is also a convenience to students,” said Todd Ericson, Viterbo vice president for finance and administration.

Accepting this form of payment helps in collecting outstanding balances and gives students time to investigate financing alternatives, Ericson said.

“We want to make it as easy as possible for students to make payments,” said Amy Schmidt, business service manager at Western.

Credit card fees end up costing Western about $5,000 a month, whether through tuition payments or students using credit or debit cards to pay at the cafeteria or bookstore, Schmidt said.

By the numbers

  • During the 2007 fiscal year from July 2006 through June 2007, 5,671 University of Wisconsin-La Crosse parents or students paid a total of about $8.2 million in tuition with a debit or credit card. UW-L paid out about $79,000 in credit card fees in that period.

  • During the 2008 fiscal year from July 2007 through June 2008, 5,917 UW-L students or parents paid a total of about $9.1 million in tuition with debit or credit card. UW-L paid about $85,000 in credit card fees.

    Source: Sharon Radtke, UW-L assistant vice chancellor for budget and finance
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     Comments »

    Mack wrote on Aug 24, 2008 10:36 PM:

    " I thought it was illegal in WI to charge extra for using a credit card. "

    enuffalready wrote on Aug 24, 2008 3:47 PM:

    " Has anyone else done the math on this?

    If UWL lost $160k over two years, that means they had $16.9 million paid by credit card during those two years. (Using an average of .945% as their credit card fee.) Based on 10,000 students, it appears that about 1 in 12 pays by credit card. Sure seems like a stretch to me. T "

    Myturn wrote on Aug 24, 2008 12:15 PM:

    " Like I have stated before. It is like watching a poor businessman with 'fixed cost' across the Board, losing money, and then trying to turn a profit by turning up production. This local Regent is wrestling his office building that has him by the neck, how do you expect him and others to run this educational institution efficiently. That is like asking Lee Newspapers, Editorial Staff, and the Tribune their opinion on how to turn a profit. Or LHI for that matter. Take the government money and mark-up away and, Omigosh! "

    common-cents wrote on Aug 24, 2008 11:35 AM:

    " Another thing the university could do is make the professors show up and actually teach class. I really learned nothing at UWL until I got a real job and was trained on the job. The university systems are a ripoff to taxpayers and students.
    I had two professors who worked on their own writings and spent very few hours teaching us. "

    ryeguy wrote on Aug 24, 2008 10:36 AM:

    " One might ask why any "merchant" would accept credit cards. It helps the bottom line because one does not have to worry about bad checks or late payments. My guess is that if you looked at the balance sheets you would find that by using credit cards the university's bad debts go down, though they may be passed on to others as the people using the cards fail to make the payments. It may actually save the colleges money. We always paid our kids' tuition with credit cards - it gave us 20-30 days of interest on the money in savings. Of course now, with interest at 1% in most short term accounts, that is irrelevant. "

    enuffalready wrote on Aug 24, 2008 9:57 AM:

    " Soundy: I agree, plus the cashier's office reduced full time staff by 80%. Maybe that savings will be passed on to the students as well!! "

    soundy wrote on Aug 24, 2008 8:50 AM:

    " UW should just absorb it. It's just a cost of doing business. "

    MickeyMouse wrote on Aug 24, 2008 8:14 AM:

    " While I don't think it is a bad thing to have to pay a 1% "convenience fee", UW-L should watch out. It is against the policies of some credit card companies to pass these fees directly on to the consumer. You either have to find a way to bury this charge (raise some other fee enough to make up for it), or ensure that you are not breaking any policy. The University that I went to had to pay huge fines because of this. Just my two cents. "


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