Story originally printed in the La Crosse Tribune or online at www.lacrossetribune.com
Published - Saturday, September 06, 2008
Wisconsin, Culver's extend deal through 2013
MADISON — Two entities synonymous with Wisconsin will continue their partnership through 2013.
The University of Wisconsin-Madison's Athletics Department is extending its marketing deal with Culver's restaurants and will allow the restaurant to continue product giveaways and special events like Punt, Pass and Kick, a youth football program.
The Prairie du Sac-chain founded in 1984 and the state's largest university have had marketing deals for the past eight years.
Athletic director Barry Alvarez calls the company an outstanding partner to promote the Badgers.
Neither university nor Culver's officials returned messages seeking financial terms of the deal.
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